I honestly have no idea whether I should feel incredulous or just gut-laugh my way all the way back to Who-Gives-A-Fuck-Ville. I’ll never be accused of being a bleeding heart liberal – I’ve always tilted heavily in the direction of borderline nihilism - but this sort of story makes me want to shout really loudly and angrily at a stack of glossy magazines while simultaneously stabbing every teenaged girl in the eye with a celebrity endorsed coat-hanger for being a gullible tool.
Long story short; the UK clothing label H&M was just caught sticking the heads of their models onto computer generated bodies, reportedly because H&M has been unsatisfied by the slew of models that tip-toe, sniff and regurgitate their way through their doors every day. We’re talking 100%, CGI bodies, S1m0ne style. The company’s press officer, Hacan Andersson, claims that they do this “to show off the clothes”. Apparently, H&M are worried that browsing customers might become distracted by real legs, arms and boobs and miss the garments completely, proving once and for all that H&M have absolutely no idea how envy, jealousy, self loathing and capitalism work together.
