If marketing is the Devil, then the latest tryst between God and advertising proposes a curious, ethical conundrum. It seems as though tricking the youth into devotion and belief is now a two way street as Germany’s DGB teams up with agency Gobasil to bring you the ‘Basisbibel NT’, Deutschland’s own Buddy Christ.
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| We’re hip. We’re cool. |
It’s a new translation of the New Testament, using “very clear, modern language” (I’m finding it hard not to imagine Jesus as Al Pacino, attacking the merchants on the church steps, screaming, “You come into my home!...). Also, the typography has been optimized for easier reading, and the whole thing is cross-media optimized. Whatever that means.
The design is slick and is aimed predominantly at twenty-somethings. It comes in blue, purple, green, orange and petrol because, you know, fuck it, God can make anything a colour.
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| 'sup |
And get this; according to Copyranter, it just won a Cannes Gold Lion.
Take that, Satan.
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| “All I got was a couple of Grammys.” |
Try these links to find out more.
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